The Toy and Game Industry Excellence Awards, or TAGIE Awards, have come to be known as the Oscars of the Toy Industry, and celebrate the creative people who conjure ideas from thin air and nurture them into playthings for millions. In November of 2009, Peggy Brown was honored to receive the TAGIE Award for Excellence in Game Design, presented by Leslie Scott, the inventor of Jenga.
Other TAGIE Awards that evening went to Bruce Lund, prolific inventor of many games and toys, including Tickle Me Elmo Xtreme, Fireball Island, and Uno Roboto, for his humanitarian work; and Betty James (in memoriam) for the inimitable and timeless Slinky. The top honor that night went to Reuben Klamer, who, years ago, was asked by the producers of NBC TV's The Man From U.N.C.L.E. to design a special weapon for the show's secret agents, and was subsequently approached by Gene Rodenberry to design and make a phaser rifle for the now famed TV Series Star Trek. Inducted into the Toy Industry Hall of Fame in 2005, Reuben was presented with the the Lifetime Achievement TAGIE Award celebrating the 50th anniversary of his invention, The Game of Life, which has sold over 50 million copies. In 2011, Peggy and Reuben together introduced a new version of The Game of Life, called It's a Dog's Life, in which players take on the important role of man's best friend, and play from a pup's perspective.